By Marianne Kidd
November 24, 2024
Creating a successful Instagram theme page doesn’t have to involve showing your face or sharing personal details. Today, I want to walk you through the very first steps I took to build my new faceless theme page, which is all about helping others create wealth through digital assets. The best part? This process can work for any niche!
Step 1: Choosing Your Niche
Before jumping into creating a page, it’s important to know your niche. My focus is wealth and teaching people how to make money with digital assets, but your niche could be anything—fitness, cooking, tech, or even something super specific like minimalism. A great niche is one you’re passionate about and can create consistent content for.
Step 2: Brainstorming a Name
Your page’s name is key. It should clearly relate to your niche, be memorable, and ideally include keywords that resonate with your audience. For example, my page is called Passive Income Mentor, which tells people exactly what I focus on. I spent time researching names and ensured it was available across all platforms.
Step 3: Buying Your Domain Name
Your domain name is like your digital real estate. While brainstorming my page name, I also checked domain availability. I used GoDaddy to secure not just one but three versions of my domain:
• .com (the gold standard)
• .ca (great for Canadian users)
• .co (another professional alternative)
Having a good domain is important because you can use it later for a website, landing page, or link in your bio to sell your products or services.
Step 4: Creating Social Media Pages
Once I locked in my name and domain, I immediately created accounts on the key platforms I planned to use: Instagram, Facebook, TikTok, and YouTube.
This is important to secure your name and ensure consistency across platforms. Even if you don’t plan to use all platforms right away, having them ready ensures no one else takes your handle.
Step 5: Knowing Your End Goal
The ultimate goal of a faceless theme page is to grow followers and sell products or services related to your niche. For example:
• If your theme is fitness, you might sell workout plans or supplements.
• If your theme is cooking, you could sell recipe books or affiliate products like cookware.
For me, the plan is to grow my page and promote products that help people make passive income with digital assets. Whatever your niche, always keep your bio link in mind—it’s where you’ll direct your audience to take action.
Step 6: You Don’t Need to Show Your Face
One of the best things about a theme page is that it can remain completely faceless. Instead of focusing on your personal image, your content should provide value, entertainment, or education related to your niche. Think engaging posts, infographics, and videos that speak directly to your target audience.
Final Thoughts
Starting a faceless Instagram theme page is an exciting way to create a digital asset that can turn into a profitable business. The key is to:
• Pick a niche you can stick with.
• Choose a great name and secure it across platforms.
• Know what you want to sell later on.
This was just the first step in my journey. Stay tuned for my next blog, where I’ll share how I created my logo and set up my content plan. If you’re ready to start your own theme page, just take the first step—you’ve got this!
Marianne Kidd 