By Marianne Kidd
November 26, 2024
In my previous blog post, I shared the first steps to starting a faceless Instagram theme page. From choosing your niche to securing your name across platforms, these foundational steps set the stage for creating a successful digital asset. Today, I’m diving into the next phase of building my theme page: designing my logo and planning my content strategy. These steps are all about solidifying your brand identity and creating value-packed content to grow your audience.
Step 1: Designing Your Logo
Your logo is the visual anchor of your brand—it’s what people will associate with your page and business. Even for a faceless theme page, a professional and memorable logo is essential for building trust and recognition.
Here’s how I created mine:
1. Inspiration and Style: I wanted my logo to reflect professionalism, growth, and wealth, so I opted for clean, modern fonts and colors like teal and black. Teal conveys calmness and trust, while black adds a sleek, professional feel.
2. Tools I Used: I designed my logo in Canva, a beginner-friendly platform with pre-made templates that can be customized to match your brand. If you’re starting out, Canva is a great option, and it’s free!
I also was able to use apps such as DALL-E and Pixi to get ideas from AI inspired programs. Once I had some ideas, I took them and made a specific design in Canva.
If Graphic design isn’t your thing, don’t forget you can also go to sites like Fiverr and hire a 3rd party freelancer to help! It’s easier than ever to get inspired and get help when needed.
3. What to Include: Make sure your logo includes:
• A clear and readable name or acronym (e.g., mine includes “PIM” for Passive Income Mentor).
• A symbol or icon that represents your niche (e.g., an upward arrow in my logo symbolizes growth and success).
• Colors that reflect your brand’s tone and values.
4. Consistency Across Platforms: Once I finalized my logo, I uploaded it to all my social media accounts to maintain a cohesive brand identity.
Pro Tip: If you’re not confident in your design skills, consider hiring a freelancer from platforms like Fiverr or Upwork. A small investment in your logo can go a long way in establishing credibility.
Step 2: Creating a Content Plan
Content is the heart of your Instagram theme page. Without consistent, valuable posts, it’s hard to attract and retain followers. Here’s how I approached my content plan:
1. Defining My Content Pillars
Content pillars are the main themes or categories your content will revolve around. For my page, I chose:
• Educational Content: Tips and strategies for creating wealth through digital assets.
• Motivational Content: Inspirational quotes and stories to encourage my audience.
• Promotional Content: Posts that softly promote my upcoming products or services.
For example:
• Educational Post: “5 Ways to Earn Passive Income with Digital Products.”
• Motivational Post: “Financial freedom starts with small steps. Take your first step today!”
• Promotional Post: “Check out my guide on building a faceless Instagram page—link in bio!”
2. Batching Content
Creating content in batches saves time and ensures consistency. I designed 10 posts in Canva, including carousel posts, quotes, and infographics. This way, I always have content ready to post.
3. Using a Content Calendar
I planned my posts using a simple content calendar. Each week, I aim to post:
• 3 value-driven posts (educational or motivational).
• 1 promotional post (leading to my bio link).
Having a schedule keeps me consistent and ensures my page remains active.
4. Optimizing for Engagement
Instagram’s algorithm favors content that sparks engagement. I made sure to include:
• Calls to Action (CTAs): “Save this post for later!” or “What’s your biggest hurdle to creating passive income? Comment below!”
• Hashtags: I researched 15-20 niche-specific hashtags to increase reach.
• Stories: I use Instagram Stories to connect with followers through polls, questions, and sneak peeks.
Pro Tip: Experiment with different types of posts (carousel, reels, quotes) and analyze what resonates most with your audience.
Step 3: Planning My First Week of Posts
Here’s what my first week of posts looked like:
1. Day 1: Carousel post on “Steps to Starting a Faceless Instagram Page” (from my previous blog).
2. Day 2: Quote post: “Your journey to financial freedom starts today. Let’s grow together!”
3. Day 3: Educational carousel: “5 Digital Products You Can Sell for Passive Income.”
4. Day 4: Motivational post: “One year from now, you’ll wish you started today.”
5. Day 5: Promotional post: “Want to start your own faceless theme page? Check the link in bio for my free guide!”
6. Day 6: Reel: A quick video explaining my first steps to creating a theme page.
7. Day 7: Story highlights: Sharing behind-the-scenes
Final Thoughts
Building a faceless Instagram theme page is more than just setting up an account—it’s about creating a brand that provides value and resonates with your audience. Designing a professional logo and planning your content are two crucial steps to making your page stand out.
In my next blog post, I’ll dive into how I optimized my bio, crafted my link funnel, and created a free guide to drive traffic and grow my following. Stay tuned, and remember: every step you take brings you closer to building a digital asset that generates passive income.
If you’re ready to create your own faceless page, start with these steps and watch your brand come to life! Let me know what you’re working on in the comments—I’d love to hear about your journey!
Marianne Kidd 